wunderwerk DE - Discount Coupon / Voucher / Promo Codes - August 2022


wunderwerk DE  is no coincidence that the brand has chosen this as its tagline. ‘more than organic.’ is designed to illustrate that ‘only’ using organic cotton is not enough to achieve sustainability. Rather, sustainability concerns all stages of the value chain, as well as, in our eyes, how we operate with our suppliers, customers and employees.


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wunderwerk DE  is no coincidence that the brand has chosen this as its tagline. ‘more than organic.’ is designed to illustrate that ‘only’ using organic cotton is not enough to achieve sustainability. Rather, sustainability concerns all stages of the value chain, as well as, in our eyes, how we operate with our suppliers, customers and employees.

 

For it is pivotal that

1. fashion should be contemporary and go hand in hand with the latest trends and the fashion zeitgeist – irrespective of whether it’s about the designs, qualities or colours.
2. Other stages in the value chain are just as important: e.g. the use of chemicals in the manufacture of denim finishes/used effects, through to bleaching and the use of non-toxic dyes, proofing substances, resins and plasticisers.

 

MORE: Where, for example, the raw material for a ‘normal’ viscose derives from wood, but the chemicals used are hazardous for the environment and damaging to skin, we can hardly talk about a sustainable fabric – nor about a ‘natural fibre’. A salad containing ingredients that are not organic (vinegar, oil, salt and pepper) cannot be sold as ‘organic’, no matter how well-certified the provenance of the salad leaves, fennel and radishes might be.

 

It’s aspirations are measured in terms of the well-being of nature, animals and people. Fair, transparent and consistent. The entire value chain is important in the production of a fair, sustainable product. ‘more than organic.’ articulates precisely this essential process and demonstrates that fashion and sustainability are not contradictory in nature.

 

Establishing the brand (final)
It’s name was chosen to convey an unmistakable message from its founder, Heiko Wunder: “In the future, there will only be sustainable fashion and organic, etc. will be seen as self-evident”.

 

Heiko Wunder spent many years working in positions of responsibility at international fashion companies, where he was able to gather and put into practice the valuable experience he gained in areas such as design, production, social responsibility and sustainability.

 

An early desire to create a fashion collection with a clear conscience consequently led him, in 2012, to create his own label based on uncompromising sustainability. The vision became a brand: Rheinstoff GmbH & Co. KG was founded with the its brand.

 

Its stands for social and commercial responsibility, treating the environment with respect and making a credible statement in terms of zeitgeist, fashion and stylish design.



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