Influence of Virtual reality on the Shoe industry

Society, Uncategorized


We live in an era where everybody knows what VR is, but to sum it up it is an experience in which a person can interact within the artificial 3-D environment using VR goggles, gloves with sensors, and even phones. However, as our generation is getting more tech-savvy, it is easier for the developers to create a different world, where millennial are more attracted towards technology than reality.

The current innovations, ideas, and creativity are constantly emerging, leading to a new stream of designs for all seasons. Many luxury fashion brands have started giving the virtual experience to their customers by using VR mirrors where you can see how you’ll look wearing that outfit.

However, now VR is changing the world into wearing virtual shoes in reality. Ever wished of how a particular pair of shoes you saw Kanye wearing might look on you? If yes, then you have got your wish granted. There are only a handful of platforms that allows you to try out shoes virtually.

But how does it work? Users can scan the shape of their feet and determine the best fit with different styles of footwear using Artificial intelligence and machine learning. Brands like Gucci, Adidas, Dior, and Nike have started providing experience to users by giving a 360-degree view of footwear, allowing them to change the color, texture, and background of the screen.

All you have to do is simply download and open the app, point it towards your feet, and Voila! You can see your new favorite pair of shoes at your feet. These platforms allow you to access a much larger variety of shoes than any brick-and-mortar store can offer since you can shop online and buy from any store in the world. You can try multiple shoes and buy them at your comfort. This also saves time for the store staff where he ends up going back and forth between the store and stock room.

Customers are given the opportunity to match their shoes with any outfit in their wardrobe, which they would not be able to do at the store. They aren’t the perfect fit or size, but they give buyers an idea of how the style will look. This feature has also helped manage customer experience by reducing returns.

In today’s modern world, where consumers are increasingly inclined to do everything online, these platforms play a critical part in developing customer loyalty. More customer experiences are being added to bridge the gap between online and offline stores.

Some customers prefer to try on their shoes in-store to ensure that they are comfortable and of good quality before making a purchase. While others are persuaded by this technology to give it a go via virtual reality.

Will you buy a new pair of sneakers using Virtual Reality or will you stick to traditional methods?

So, what’s your take on it?


Earthquake resisting structures



Earthquake caused due to the seismic waves created due to sudden release of energy in the Earth’s Lithosphere, strong enough to propel objects and people and wreck destruction across entire cities.

Earthquakes have been a major threat to human lives and the infrastructure as a whole. An earthquake leaves behind a catastrophic result causing severe damage to lives.

Over the years efforts have been made to avoid these catastrophic effects of the earthquake. However, it is not possible to construct a building that is completely earthquake proof. Engineers have found various ways to cut down the effects on seismic waves subjected to the building.

These methods have proved to be efficient to a great extent resulting in preserving numerous valuable lives as well as infrastructure.

However, the earthquake resisting methods applied to the buildings depends on how frequent earthquake takes place in an area. The areas prone to frequent earthquake have to adopt exclusive methods as compared to that of the areas which experience less frequent earthquakes.

New designs and new construction materials have been introduced by engineers. Here are some of the methods to make a building Earthquake resistant.

1. Create a flexible foundation

By lifting the building’s foundation, the ground forces can be resisted. Base isolation involves construction of building on top of flexible pads made of steel, rubber and lead. As the base moves during the earthquake, the isolators vibrate while the structure itself remains steady. This effectively helps to absorb seismic waves and prevent them from traveling through a building.

2. Counter Forces with Damping

In this method shock absorbers are used to reduce the magnitude of shockwaves. This mechanism is also used in cars, which are used as shock absorbers. This is done in two ways; Vibration control devices and pendulum dampers.

Vibration Control Devices

In this method, dampers are placed at each building level between column and beam. These dampers consist of piston heads inside a cylinder filled with silicone oil. On occurrence of earthquake, the building transfers the vibration energy into the pistons, pushed against the oil. Furthermore, this energy is transformed into heat, dissipating the force of the vibrations.

Pendulum Power

This method is mostly used in skyscrapers. A large ball is suspended with steel cables with a system of hydraulics at the top of the building. The ball acts as a pendulum on the occurrence of the earthquake, which makes the ball to move in the opposite direction to stabilize the direction.

3. Shield Building from Vibrators

Researchers are experimenting with ways buildings can deflect the energy from earthquakes. This method is also known as “seismic invisibility cloak”, which involves creating a cloak of 100 concentric plastic and concrete rings in and burying it at least three feet beneath the foundation of the building.

The seismic waves are redirected to move through the outer rings for easier travel, which as a result, channels the waves away from the building and dissipates into the plates in the ground.

4. Reinforce the Building Structure

Buildings need to redistribute the forces that travel through them during a seismic event. Shear walls, cross braces, diaphragms and moment-resisting frames are central to reinforcing a building. Shear walls efficiently transfers the earthquake forces.

These walls are made of panels, which help a building keep its shape during movement. These walls are supported by a diagonal cross braces. These steel braces have the ability to support compression and tension, which helps to counteract the pressure and push forces back to the foundation.

Moment resisting frames provide more flexibility in a building’s design. It is placed among the joints of the building and allows for the columns and beams to bend while the joints remain rigid.

From House to Home


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The concept of home can be different for everyone. For some it can be time spent with family, for some it can be a comfortable living space where they can move freely and do activities, for some it might be a  place of leisure, for some the place to wear off all the misery of the work/stress. If differs from people to people. It is different for everyone. Building walls, roofs or floor does not mean to be a home.

To be precise, it can be termed as a house. As it has nothing in it yet. No family, no life, no sound, no movement. It is stationary and lifeless. But what adds life to it, is the people who live in it. It is the way they decorate their houses.

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Terrace Gardening



In these constantly shrinking world, as available space is limited it becomes difficult for a huge number of people to have some taste of nature in their house. Nowadays, all we can see is concrete laid everywhere. And who doesn’t like to wake up to the chirping of the birds, beautiful and sweet smelling flowers, and fresh mornings amidst nature. Little touch of nature/greenery adds life to a house. But in the recent world, it is not available to large number of people. At many places it demands high prices, which not everyone can afford.

But having a smaller living space does not mean that one cannot have a touch of nature in their living space.  There are different ways to add some green space in your house. Terrace gardening is one the very famous and largely used way of gardening at home. Those with smaller living space can adapt to this method of gardening.  

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Make Pandemic interesting



Staying home for long time is surely difficult. Also, it contributes a lot in making a person lazy, less productive, unhealthy, and inactive. There are a certain ways by which one can spend time productively at home instead of simply wasting it watching T.V. shows or sleeping. Here we have come up with few ideas that will help you spend your time at home effectively.

  • Reading

It is quite impossible to keep a phone aside and read some book. But reading a book while at home is one productive way to spend the time as well as to learn something new. One can begin with reading 20 pages every day.

  • Online course

There are thousands of online websites offering online courses of your interest. Joining an online course of your like will let you grow in the respective subject as well as it also provides a certificate which can be attached to your resume for better job opportunities. This is the most effective way to spend time at home.

  • Learn to Cook

You can find numerous videos about various recipes that you would like to cook. Staying home, learning to cook your favorite food is an easy and fun way to spend time at home.

  • Exercise

Adopt a routine for your health and fitness. You need not have to go to the gym for better fitness and a muscular physique. Online tutorials are available on YouTube where experts perform and teach various exercises that one can do at home. So that’s one way to save money and time by not going to the gym. Also, you can stay fit.

  • Reorganize your closet

Tired of your mom yelling at you every time for the mess you’ve made in your closet? Well, you can reorganize your closet while being at home.

  • Spend time with family

Once you’re done fighting with your siblings, you can spend good time with your family. You can play indoor games with your family.

Well there are few things that can help you spend your time effectively at home, instead of scrolling through face book or Instagram.




Whenever I hear this word, lots of thoughts fill my mind. And all make me confuse.  Question comes what is development. 

What actually it to be ? My last visit to deep inside state,  force  me to think about development.  Wide road, tall building, Malls and others,  really is it development ? On what cost we have this development. I am seeing lots of damage in environment. 

Concrete forest generate more heat in environment.  People wants more facility in life. They run after money and they lost their living.

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Impact of Social media on humans



The social media has nowadays become a part of the routine for millions of its users. Social media such as Twitter, Instagram, Face book, Whatsapp, etc. All the respected platforms have estimated around a billion users and it is profound among the younger generation.

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Short films




The first and foremost question almost every person has in mind is what exactly is the difference between a short film and a movie. Let’s see what really the difference between these two is.

A Short film is basically any film that is too short to be considered a feature film. There are no set boundaries on this. It can more ever be defined as an original motion picture that has a running time of 40 minutes or less, including all credits.

Feature films are the backbone of the movie industry, ranking in billions of dollars each year. Box office sales are higher than ever, as people are lining up to see movies in 3D, 4D and big screen animation in records numbers.

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Rainwater Harvesting


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Rain water harvesting is the accumulating and storing of rain water for reuse before it reaches the aquifer. It has been used to provide drinking water, water for livestock, water for irrigation, as well as other typical uses. Rain water collected from the roofs of houses and local institutions can make an important contribution to the available drinking water it can supplement the subsoil water level and Increase urban greenery.

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kite flying

Makarsankranti also known as “Uttarayan” in Gujarat, is widely celebrated all over India. It is celebrated on 14th of January. It marks the first day of the sun’s transit into Makara, marking the end of the month with the winter solstice and the start of longer days.

 On this day, Surya puja, bonfires, kite flying etc. are done by the people across India.

 Being a festival that celebrates the solar cycle, it almost always falls on the same Gregorian date every year (January 14), except in some years when the date shifts by a day for that year.

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